Buy Poland 2026
Buy Poland 2026 – discover new opportunities in Poland
Poland is becoming an increasingly attractive destination for international travellers looking for culture, city breaks, nature, wellness, culinary experiences, family travel and authentic new discoveries. To help international travel professionals explore these opportunities, we are pleased to invite you to Buy Poland 2026, taking place in Poznań on 8 October 2026.
What is Buy Poland 2026?
Buy Poland is a curated B2B travel workshop designed for international travel agents, tour operators and buyers interested in developing or expanding Poland in their product portfolio. The event brings together carefully selected international buyers with Polish tourism partners in a professional and efficient meeting format focused on real business opportunities.
During the event, participants will have the opportunity to meet Polish DMCs, regional tourism organisations, hotels, attractions and other tourism suppliers from across Poland.
Why attend?
Buy Poland 2026 offers a practical and inspiring way to get to know Poland as a destination and better understand the experiences that can be developed for your clients. The workshop will highlight products with strong international potential, including culture and heritage, city breaks, nature, wellness, family travel, culinary experiences and active tourism.
This is an opportunity to meet reliable local partners in one place, discover ready-to-sell ideas, and gain first-hand inspiration for future packages and itineraries.
Hosted participation
Participation in Buy Poland 2026 is free of charge. Following a selection process, chosen participants will be invited together with our partners to join on a fully hosted basis, including flights, accommodation, meals, and for interested participants also the possibility to take part in one of the proposed study tours connected to the event.
Preliminary timetable
- 05 October 2026 (Monday) – arrival in Poznań, dinner and overnight stay in Poznań
- 06–07 October 2026 (Tuesday–Wednesday) – study tours
- 08 October 2026 (Thursday) – workshop day, official dinner, and overnight stay in Poznań
- 09 October 2026 (Friday) – departures
Deadline
The deadline to register expires on 2026.06.01 and the number of available places for the event is limited, so do not hesitate to register even today!
Study tours
In connection with Buy Poland 2026, we are preparing a number of hosted study tours together with our partners in Poznań and the Wielkopolska region. Current themes include:
